The Bottleneck Is Moving. Most Orgs Are Not.
Organizations adopting AI in product development are shipping more and delivering worse outcomes. Not because AI failed them, but because it exposes a weakness they'd been hiding behind build-time.
Essays on product & leadership
On product management, leadership, and the uncomfortable gap between strategy and reality.
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Organizations adopting AI in product development are shipping more and delivering worse outcomes. Not because AI failed them, but because it exposes a weakness they'd been hiding behind build-time.
Product Management
Clear ×The current excitement around AI loops and workflows isn't new — we have always worked in loops. What's changed is the speed. What hasn't changed is what makes them actually learn.
Solutions are easy. Problems are hard. When the barrier to building goes down, the risk of building the wrong thing goes up. The real competitive advantage isn't the ability to build quickly — it's the ability to choose wisely.
The walls separating doers from dreamers are crumbling. With AI tools, your ability to innovate isn't defined by your technical pedigree — it's powered by your curiosity.
Dogfooding means using your own product every day. As consultants, it's how we build genuine empathy and credibility — by experiencing the same frustrations our clients do.
Around 4.5 years ago, my partner and I started dreaming about a house on a lot near my parents. What followed was less a construction project and more a product journey.
We have centuries-old rites of passage for life's milestones — but almost none for the products we build and kill. Maybe we should.
Work with me
Keynotes on product strategy and leadership — for teams, conferences, and company offsites.
1:1 sessions for PMs and leaders navigating hard problems, transitions, or the next level.
Structured engagements for individuals or small teams ready to do the real work.